Knowing where you are on the 5 typical growth stages allows you to put the right intervention in place

This is about building stronger maturity and decision making in the product function – moving it away from just ‘engineering’ or just ‘marketing’ but customer and business driven services.

We believe in a balanced team and a growth mindset. Growth creates challenges of delegation, communication, retaining culture and learning new leadership habits. Without that change, it’s easy to desire growth but only stay still.

A major growth trap is in planning and decision making – either hasty decisions, or poor decisions. It’s instilling new behaviours to make meetings matter, and create a clear cascade of decisions up the business.

When businesses hit a growth trap, they think that if they just get some more sales people, then the problem will be solved. But stagnating sales is a symptom – but before pouring money into fix that alone, it’s worth checking other areas around the customer journey and proposition.

As you grow, the business needs to think at the next level – in its investments, brand, style and product set. That means retaining the essence of the culture but having the attitude to operate at the next level.