About Us

There is nothing more dangerous than an idea, when it’s the only one we have.’ – Emile Chartier

I set up AlsoThus because I believe, as one client described our work, in ‘Pragmatic Magic’. Having working for 20+ years in consulting, across continents and with large corporates like Microsoft or Hitachi down to one person start-ups, I have seen many tools, techniques, and technologies. It’s not about using the ‘right’ one, its about using the mix right for you.

So we bring top-tier consulting skills, a broad toolbox of ideas, and a facilitated collaborative approach to shape your unique path to success. We think practical road maps – you need to know where you’re going. We think product – be it customer facing or internal IT. We think people & psychology to work out how to ease the journey and make the culture and behaviours stick. We do it together, which is why I called the company AlsoThus:

It’s with you and also us, that we are thus ingenious.

Peter Bricknell, Founder.

Ideas and Resources

Latest Thinking

Does bad online delivery kill your brand?

Over the last 12 months I’ve been working with a European Retailer around Digital Transformation. They’ve been doing great things – about refining their range, revamping the web-site, and building …